Cabela's

They have a massive selection of fishing gear at the Cabela's retail store. I would venture to say it's about 1/3 of their store's space. If you don't know what you're buying it may be a bit overwhelming but if you know it's a gold mine. I bet they have at least 3,000 rods alone to pick from. I think they have every lure manufacturer's goods on hand as well as fishing line. You could plunk down 1,000's easy. The prices aren't anything to write about but you get the selection.